Case study · Handmade ceramics
The Pastel Jade
A handmade ceramics brand, given a store with as much character as its mugs.
- Project
- Client project
- Industry
- Handmade ceramics
- Platform
- Shopify
- My role
- Storefront design & Shopify development
The brief
The Pastel Jade makes expressive mugs, tumblers, serveware and Urdu poetry pieces, and much of its audience finds it on Instagram. The store had to carry that personality while still working as a shop: browse by type, buy a ready piece, or ask for something custom. I found the client through direct online outreach and designed and built the store.
- Shopify
- Custom Liquid
- UI/UX
What I did
Design
- Designed the storefront around large, photo-led collection tiles so visitors recognise what they want before reading.
- Kept the brand's warm palette and playful tone across the store.
Shopify development
- Customized the theme and wrote Liquid changes to fit the brand's layout and content.
- Built routes for regular shopping, custom ceramic orders and retreat bookings.
Launch
- Set up collections such as mugs, tumblers, serveware and Urdu mugs, with bestsellers on the homepage.
- Added FAQs on customization, damage, bulk orders and shipping to answer common questions before purchase.
Key decisions
- 01
Collections as the front door
A photo grid of collections replaces a generic banner. Each tile shows the product itself, which suits a brand whose customers are often choosing a gift by look and feel.
- 02
Give each intention its own path
Buying a ready mug, ordering a custom piece and booking a ceramics retreat are different tasks. Each has its own route, so none of them gets in the way of the others.
- 03
Ready for Instagram traffic
Most visitors arrive from social posts on a phone. The mobile layout keeps the photography large and the path from a product to the cart short.
On mobile
The result
- A live Shopify store for an independent ceramics brand
- Custom theme changes and Liquid work
- Collection-led browsing and bestseller merchandising
- Separate custom-order and retreat booking routes
- A store that turns the brand's Instagram audience into orders
Isha understood what The Pastel Jade is about and built a store that feels like our brand. People who find us on Instagram can pick a mug they love and order it easily, and custom orders and retreat bookings each have their own place.
